Conference on Wine and its advertising (El Vino y su Publicidad de la Economía a la Lingüistica, University of Valladolid)

Just back from a trip to the high plateaus of Valladolid where I participated in a conference on wine marketing at the university there. I spoke the importance of integrating the ditigal marketing of a winery with traditional marketing, all aligned to emphasize brand values and the unique selling proposition. Also speaking, among others, were Pino Pérez of Perlueto on the explosion of social media in wine, German Muñoz of Terrior 34 on the structure of wine marketing and Santiago de Enciso of Wineplus.de on his firm's on-line efforts selling Spanish wines to German consumers. Teresa Ramos of the University gave an informative presentation on using Wikipedia by adding of beneficial links in existing articles (important to note: any link added needs to fit Wikipedia policy).

Bodegas Paramo Arroyo presented their gold medal winning organic wines (that is to say made from organically grown grapes), as did Bodegas Fariña