Cava for the crisis?
Report in El Pais on Monday 1/12 notes that Cava production remains high despite negative forcast for holiday party spending. The article quotes a source from Cava giant Freixenet as saying production levels for cava are as high as ever and hinting that export sales results are superior to domestic Spanish performance. Despite any as yet undetected changes in consumer spending, the company is looking to nudge up prices to reflect higher operating costs and also drive certain brands in supermarkets.
Cava's other major producer, Codorniu, said any price changes would be insignificant, and that they would be focusing on Raimat sparkling wines (traditional method non-cavas).
Given their higher on average prices, the large growth in recent years of Champagne sales in Spain may be threatened and Cava could possibly win back domestic market share.

0 Comments:
Post a Comment
<< Home