Debatdevi: support for local wine consumption in Catalunya

Yesterday, the Catalan Institute of Wine and Vine (INCAVI) with the Department of Agriculture, Food and Rural Development of Catalunya launched Debatdevi, an inciative to support Catalan wines in Catalunya.

Debatdevi will be carried out on two levels: the first will be five independent publicly held debates from July through October. The five planned debates will explore the issues of quality, wine and terroir, promotion, changing consumers and commercial strategy. The second level will be the creation of an online exchange among the speakers of the five debates. Once a critical mass of interaction has been created, the on-line forum will be opened up to the general public for their participation. In addition there will be other materials made available via YouTube, Slideshare and Facebook. It should be an interesting experiment that generates more ideas for supporting consumption of local wines.

I will be panelist on the first debate to be held on July 1st, titled: New consumers, New habits.