Jaumandreu's call for label designers: using a blog for crowdsourcing

Jaumandreu winery is using their winery's blog for crowdsourcing in announcing a label design competition for their upcoming release.

On June 8th, the winery will host all interested designers for a visit to the winery, giving information on its history and present projects, and will offer a tasting of their wines. Following this, participants will have from June 16 to 21 in which to present their label proposals. The winning entry will be announced on July 3.

This promotion is a nice combination of getting more visitors to the winery, encouraging them to talk about the experience, as well as generating new visual proposals for use on labels and other promotional materials.