Winery blogging on the business side: Tintoralba
It may seem self-evident that companies can use their blog and those of their business partners (or those they'd like to work with) to get in touch, to deepen a relationship, share info, improve their Google ranking, build a reputation, etc., etc., etc. But in the wine industry, this is not always the case. And since no one wants to get a negative comment, its easier to just stay on the sidelines. But... negative comments are (in a way) good: they prove that 1) the company has sufficient confidence in the quality of their products that they can handle a bit of criticism and 2) that the comments are real comments, not paid-for advertizements, hence they are believable.
In a post last week, Emilio of Bodega Tintoralba shares how he made use of blogs (his own and that of Bubble Brothers) to get in touch with a potential importer/distributor for the UK/Ireland.
posted by Steven Tolliver 9:27 AM
2 Comments:
Thanks Steven for refering to my post. I've been "talking" to bubble brothers for about 10 months since my first comment on his blog. As an export manager I have to look for new ways to contact potential clients. More and more wineries like bodegas Tintoralba with quality wines in our category (2-3 euros) are competing. That why it is important to look for alternative communication forms at sales level.
I think that the reason bubble brothers responded so well is that Julian saw the potential of it as well. Imagine more wineries would contact an importer through a blog. As an importer you could even ask opinions from other bloggers world wide about the winery. That's an innovating way of selecting you wines.
The whole process can be followed through the comments we have left on our blogs.
If you know of any more wineries and importers who are communicating in this way please let me know.
thanks again
Emilio
export manager Bodegas Tintoralba
Emilio,
Thanks for your comments. Ideally the use of blogs and comments by importers and wineries would not only get them in touch, but also give the wines more visibility in front of potential consumers.
All the best,
Steven
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