Winery blogging on the business side: Tintoralba

It may seem self-evident that companies can use their blog and those of their business partners (or those they'd like to work with) to get in touch, to deepen a relationship, share info, improve their Google ranking, build a reputation, etc., etc., etc. But in the wine industry, this is not always the case. And since no one wants to get a negative comment, its easier to just stay on the sidelines. But... negative comments are (in a way) good: they prove that 1) the company has sufficient confidence in the quality of their products that they can handle a bit of criticism and 2) that the comments are real comments, not paid-for advertizements, hence they are believable.

In a post last week, Emilio of Bodega Tintoralba shares how he made use of blogs (his own and that of Bubble Brothers) to get in touch with a potential importer/distributor for the UK/Ireland.