UK sparkling wine sales up by 44% from '02
In a recent market report from Mintel, sales in the UK of Sparkling wines are up by 44% since 2002, up 13% from last year to reach 42 million liters, outpacing Champagne volumes (29 M liters) by 20% for the same five year span.
In value, sales of sparkling rose to 385 million pounds, up 27% from 2002, led by Cava and Australian sparklers.
The report pointed out that while non-Champagnes are strong in the off-premise market, they need to improve much more in the on-trade, ie. projecting a stronger quality and prestige image.
Quoted in Decanter, Jo Sorensen, brand manager at Codorniu, said 'We see further growth opportunities for the future. UK consumers are ready to try the upper tiers of the sparkling wine category and the statistics show that they are actively trading up.'
Labels: Cava, Export data and trends
posted by Steven Tolliver 10:11 AM
2 Comments:
Hi Steve,
Interesting, I also remember reading an article a few months ago about Italian Prosecco and its booming sales-figures. Has the market changed in the UK?
Are "alcohol-pops" less trendy? And is it still time to invest in sparkling wine production?
Kind regards
JLouis
The UK consumer is definitely sold on the idea that quality sparkling wine isn't limited to Champagne, be it a good Proseco, Australian sparkler or Cava.
Investing: not sure if there's still time. I saw an article not too long ago saying that owners of tetra-brik wine kings Don Simon were getting into sparklng wine. We shall see...
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