Scorsese Freixenet ad now online

The ad for Freixenet created by Martin Scorsese is now on-line. As an homage to Alfred Hitchcock, its great, but as an advertisement for the product, I'm not so sure (unless of course, the bottom-line reason is that people -myself included - are posting about it on-line!).

All that expense to promote one of the company's more downmarket products seems like a waste of effort. After all, if the trailer is called "The key to reserva", shouldn't they have used their Reserva Real instead of Carta Nevada?