Martin Scorsese to film Freixenet TV ad

News today that legendary director Martin Scorsese will create the big year-end TV ad for Cava giant Freixenet. The spot will run about seven minutes and will be shot in New York City.

No word as yet who will star. It may well be done with unknown actors as Freixenet is departing from its big name star approach of the past 30 years to feature big name directors. The 1977 spot starred Liza Minelli and last year's featured Gweneth Paltrow. Other stars have included Demi Moore, Pierce Brosnan and Penelope Cruz.