Speaking at Wine Export Seminar July 10
On Tuesday I was a presenter at an export seminar for wineries put on by the Chamber of Commerc of the town of Reus. The session brought together trade experts, executives of several wineries, directors of advisory counsels of Denominaciones de Origen, exporters and importers.
The subjects ranged from the necessary research before starting to export, the organizational supports available, to branding and marketing, to firsthand advice from experienced exporters.
I talked about the benefits of reputation management, visibility and some of the tools now available to help brands create interaction with and between consumers. My slideshow is included here.
The principle speaker was Rafa Garcia of Abentix Consulting who provided a panoramic view of the fundamental questions regarding exporting. Among the other speakers, Salus Alvarez, President of the D.O.Q. Priorat, stressed the importance of identity and selling based on uniqueness. Pere Martorell, President of De Muller spoke of the vital need of hiring good commercial people. Santi Rius pointed out that inter European trade legislation needs to do more to foster exports and internet sales.
In the end, we had more topics to cover than time available.
Labels: Events
posted by Steven Tolliver 5:19 PM
2 Comments:
what was the reception like from the wineries?
In terms of winery representatives in the audience, its tough to say as there was no Q&A at our session. The reaction from the other presenters was encouraging though. A few of the DO representatives, who are also normally affliated with a winery in the area, were interested. Also the trade promotion agencies were saying that smaller wineries need more of this kind of information.
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