S. Tolliver to appear on wine export roundtable

I'll be appearing tomorrow on roundtable panel discussing "The opinions of the exporter and the importer (New trends in consumption and marketing)". The talk will be held during a wine export seminar organized by the Chamber of Commerce of Reus.

My comments will focus on the importance of visibility and reputation management for wineries in the web 2.0 age and how new technologies can help brands talk directly with consumers and create a position in a saturated market.