Torres to create a line of luxury winebars

One of the persistent challenges for any winery is to gain more shelfspace or more listings in restaurants, which depends on a number of factors: performance by the distributor, acceptance by the point of sale outlet, brand promotion, prices, strength of the competition, to name a few.

Recently, in a move to go more directly to the luxury consumer, Bodega Miguel Torres annouced plans to open in Barcelona their own winebar and shop that will feature the more than 50 various presentations of wines and brandies that they make in Spain, Chile and the US. The Barcelona winebar will open in July on the upscale retailing street of Passeig de Gracia and is to be created by noted designer Antoni Arola (check the great layout on the project in his site!) and will be their fourth such venue. The first was opened in shopping village of La Roca del Vallès north of Barcelona, followed by a vinoteca in Santiago de Chile and a third location in the Catalan village of Poblet. Following Barcelona, London and Berlin are being considered for expansion.