Miquel Torres gets into tequila

In Sunday's La Vanguardia newspaper was the news that Miquel A. Torres, president of Torres, one of Spain's leading wineries, announced in Guadalajara that Torres is entering the world of tequila via a joint venture project with Destiladora González González, the fifth largest producer of tequila. The brand will be Estirpe, which roughly means lineage and will be destined for export markets. The product was jointly created by specialists from Torres and González González.

Because the international acceptance of tequila is far greater than that of wines from Mexico, the profits from the venture will be used to promote Mexican wines abroad. In checking the Torres website, the was no mention of either the tequila project or for Mexican wines. Outside of Spain, Torres is presently producing wines in California and Chile. Perhaps Torres is about to unveil a new winery in Mexico?